Already in Offline retail and looking to grow profitably?
We develop growth plans with you
Offline Retail is ...
High Risk
76% of new listings in retail fail within
the first year*
High Reward
Millions of customer interactions every day
*Source: https://www.marketing-boerse.de/news/details/1440-76-prozent-aller-produkteinfuehrungen-scheitern-innerhalb-eines-jahres/49302
Your
-Experts
We each have 20+ years experience in offline retail for FMCG to give you proven sales strategies and deep market insights to grow your business.
Markus Jahn
- Corporate Expert: Key Account Management & Trade Marketing at P&G
- Entrepreneur: Co-founding and profitably scaling beauty care startup “Vendoleo”
- Consulting: Successfully guiding startups & global corporates in offline retail
Sebastian Wölke
- Entrepreneur: CEO and Co-Founder of No Planet B, a mass-market drugstore brand.
- Former Buyer: Senior Central Buyer in numerous product categories & Head of Marketing Decision Support for dm-drogerie markt in Germany.
- Corporate Expert: Innovation, marketing, sales, and category management for Unilever Germany
Product-specfic
Virtual full-day workshop with:
- Our proven framework of 17 powerful drivers of success, expertly covering Brand Strengths, Product Performance, POS Excellence, Pricing, Target & Category Strategy.
- Theoretical part: Success driver analyses with market examples
- Practical part: Tailored application to your brand
9.900€ per category
(max. 5 SKUs)
Retail Q&A
“Ask us anything”: 1-hour virtual meeting with Markus and Sebastian
Questions & answers on any offline retail topic. Ideal for generating initial insights
400€
“Retail Readiness Check”
3-hour online seminar:
- Tailored assessment of how retail-ready you are
- The Basics & Theory of a successful offline retail business (organisation, operations, budgets, and more) with a checklist
- Q&A
4.900€ per category
(max. 5 SKUs)
Retail Business Case
3-hour virtual workshop:
- Individual scenario planning
- Volume, revenue, and profit simulation
- Required investment analyses
- Opportunities & risks
- Q&A
4.900€ per category
(max. 5 SKUs)
Retail Pitch Deck
Build your perfect pitch deck so that:
- Decision-makers in retail quickly get a clear picture of your brand
- Your ideas are expressed in “retail language”
- The category buyer’s perspective is considered
9.900€ per category
(max. 5 SKUs)
Produkt-specific
Virtual full-day workshop with:
- Our proven framework of 17 powerful drivers of success, expertly covering Brand Strengths, Product Performance, POS Excellence, Pricing, Target & Category Strategy.
- Theoretical part: Success driver analyses with market examples
- Practical part: Tailored application to your brand
9.900€ per category
(max. 5 SKUs)
Retail Q&A
“Ask us anything”: 1-hour virtual meeting with Markus and Sebastian
Questions & answers on any offline retail topic. Ideal for generating initial insights
400€
“Retail Growth”
Levers for sustainable, profitable business growth.
Depending on your needs, we analyse potential for:
- Distribution
- Promotion
- Pricing
- New categories
- Line-up (D2C assortment vs. retail assortment)
- Relaunch scenarios
- ‘Beyond shelf’ (options beyond the main shelf)
Price upon individual agreement
Retail Pitch Deck
Build your perfect pitch deck so that:
- Decision-makers in retail quickly get a clear picture of your brand
- Your ideas are expressed in “retail language”
- The category buyer’s perspective is considered
9.900€ per category
(max. 5 SKUs)
Are you looking for a customised solution that you haven't found yet?
Schedule an appointment with us now
The
Key success drivers filtered from thousands of launches and illustrated with practical examples
A total of 17 criteria from 5 categories serve as the benchmark for whether a product is “shelf ready”.
Your products will be evaluated based on these criteria.
Expert recommendations for success based on our evaluation
-criteria
17 criteria from the following categories
Brand
Produktleistung
Shelf impact
Pricing & Sizing
Target audience
Category-specific details
Use cases
for the
Optimisation of the product mix before launch
Reasons for investors
Building retail expertise within the company
Input for the pitch deck to the buyer
Checklists for future launches